Rapid Rise! Japan’s Ayasan Indonesia Dominates Southeast Asia’s Home Services Market
Rapid Rise! Japan’s Ayasan Indonesia Dominates Southeast Asia’s Home Services Market
Blog Article
Explosive Growth! Ayasan Indonesia Leads the Way in Home Services in Southeast Asia
Ayasan Indonesia, a Japan-originated firm headquartered in Jakarta, Indonesia (led by CEO Kotaro Ise), is achieving remarkable growth in the Southeast Asian market. The company delivers a diverse array of home services, from domestic chores to nanny services, and has amassed a customer base exceeding 1,000,000 since its inception. Notably, Ayasan has doubled its user base in the past two years and is aggressively expanding across nine countries in Southeast Asia.
The Southeast Asian cleaning service Indonesia home services market is assessed at approximately $15 billion, with the cleaning services segment growing at an annual rate of 15%, and the childcare industry growing to a $3 billion market. In this dynamic market, Ayasan utilizes Japanese expertise and a unique talent development system to capture a larger market segment.
“Our strength lies in integrating Japanese quality control with local expertise with a comprehensive talent network across Asia,” says Kotaro Ise, founder and CEO. With a rich background at Walt Disney and Marriott International, Ise founded Ayasan Indonesia in 2013 with the vision of “uplifting the dignity of blue-collar jobs.” Today, the company has built a team of over tens of thousands of specialized staff members.
Ayasan’s rapid growth is supported by an aggressive regional expansion strategy. Beyond its base in Jakarta and planned expansion to Bali, the company is also providing services in Japan, Thailand, Vietnam, and Laos. By 2025, Ayasan aims to operate in nine countries, including Singapore, Malaysia, Cambodia, and the Philippines.
In addition to residential services, Ayasan has built a strong track record in cleaning service Indonesia corporate services, with over 1,000 clients including FedEx, lululemon, Coca-Cola, and Canon. Recently, demand from government offices and new ventures such as FlashExpress and Gowabi has been increasing significantly.
“I am certain that even in the age of AI, the importance of human-centered services will never diminish,” asserts Ise. The company boasts an in-house IT engineering team and is working on an AI-driven solution. Furthermore, Ayasan is planning cross-border service expansions, including worker placement overseas, positioning itself as a key contender in Southeast Asia’s home services market.
Aiming for further accelerated growth, Ayasan is in discussions about collaborations with financial backers for its next growth stage. With the Southeast Asian home services market forecasted to grow beyond $30 billion by 2030, the company’s future developments are capturing industry focus.
Company Overview
● Ayasan Indonesia Company Profile
● Headquarters: Located in Jakarta, Indonesia
● Incorporated: January 2013
● CEO: Kotaro Ise
Contact Information
● Phone: +62-878-1999-9193
● WhatsApp: +62-878-1999-9193
● Email: [email protected]
● Website: https://www.ayasan-indonesia.com/?ln=en